When Experience Matters for Your Brand
Brad Kornelson has over 35 years of Sales & Marketing experience within the grocery retail industry. He began his career in the early 80s with top tier companies. During the mid 90s, recognizing that he wanted to make Vancouver Island his home, the entrepreneurial spirit was awoken and with a partner ventured out to begin a distribution company. In '96, the distribution company evolved into an Island-based food brokerage business and continues to flourish today, representing highly respected national
companies as well as start-ups to gain entry into the Canadian retail market.
In 2012, having the foresight to see the shifting market changes on Vancouver Island Brad registered True Earth Paper Corporation. With his business partner, they launched Canada's first brand of bathroom tissue made from bamboo fibre. Featured on C.B.C.'s Dragon's Den and going head to head
with multi-billion-dollar paper competitors, the Silk’n Soft brand continues to grow today. Three years later, after establishing a logistics team of 3PL warehousing across Canada and a network of food brokers has provided the knowledge and network to form another company once again.
Tri-Star International Brand Management Inc. - to introduce a unique European soup line (Legh's European Classics) imported from Poland and Kracks Potato Chips from Malaysia. "We are not shy about being small and going head to head with big competition". Our strategies help contribute to category growth and force our competitors to defend their market share through increased spending levels bringing more dollars to our retail partners.
Spectrum Retail Agency
Spectrum Retail Agency Inc. can offer localized brokerage representation on Vancouver Island through to Western Canada or take on the role of Master Brokerage representation across Canada utilizing our established networks. Our language is more than just industry lingo. We understand the importance of inventory turn ratio's, minimizing logistics costing, sales forecasting, and R.O.I.